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Virgin, 7-Eleven partnership launch event supported by Sphere Drones in Sydney

28 May, 2021 | Newsroom

Featured image for Virgin, 7-Eleven partnership launch event supported by Sphere Drones in Sydney

SYDNEY, May 28, 2021 - In support of Virgin's new Velocity program partnership with 7-Eleven Australia, the two companies turned to Sphere Drones to develop a solution to give the public a chance to see what drone delivery is all about and win great prizes at the same time.

Yesterday, The Domain in Sydney was transformed into a runway for a DJI Matrice 300 RTK drone equipped with a specially developed drop mechanism filled with prizes, including free fuel vouchers, lunch for a month and coffee for a year thanks to 7-Eleven, and $711 fuel vouchers.

The payload drop mechanism was built from Sphere Drones' already-existing payload drop mechanism, with the delivery box custom made to match Virgin and 7-Eleven's branding. 

If you are interested in finding out more about Sphere Drones' offerings or our payload, drop mechanism, please contact us via our contact page or start a live chat using the button in the bottom right-hand corner of the screen. Below is a short video, including the drone delivering the package.

Virgin Australia Group CEO and Managing Director Jayne Hrdlicka attended the launch event, and 7-Eleven CEO and Managing Director Angus McKay. Virgin Australia cabin crew were also at the event, delivering 7-Eleven freshly ground coffee, snacks, and lunches from aircraft trolleys to hundreds of people attending the public event.

Speaking at the launch of the partnership at Sydney’s The Domain, Virgin Australia Group CEO and Managing Director Jayne Hrdlicka said:

Velocity was committed to providing members more value and more opportunities to earn Velocity Points on everyday spend. [Yesterday was] an incredibly exciting day for our 10 million Velocity members as we welcome 7-Eleven to the Virgin Australia Group family

With more than 700 7-Eleven stores located in neighbourhoods across Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia, Velocity members will earn:

  • 2 Points per $1 on eligible 7-Eleven in-store purchases.
  • 2 Points per litre on premium fuel at 7-Eleven; and
  • 1 Point per litre on regular fuel at 7-Eleven.
  • Plus, Velocity members will earn 711 bonus Points on their first eligible purchase at 7-Eleven made by 28 June 2021.

7-Eleven CEO and Managing Director Angus McKay said:

Our goal is to continue to be leaders in convenience. Being able to align our My 7-Eleven App with Velocity Frequent Flyer means we can continue to lead the market in offering our customers the chance to save using our fuel price lock feature and in-store offers and maximise the value our customers can achieve by building their Velocity points balances at the same time.

Source: Virgin