Shopping Cart

Australia Day Campaign

28 January, 2016 | The Sphere Drones Blog

Australians across the nation have really embraced the theme of 'virtual reality' this year as confirmed by the latest Tourism Australia campaign.  According to Adnews, the advertisement displays scenes of Australians enjoying the most amazing aquatic and coastal experiences across the country. Adnews has confirmed the use of drones for the film that captured footage in 360 degree mode with the aim to highlight Australia's sense of 'feel'.

“We've showcased the beauty of the country as we always do, but we've tried to take it a little more experiential because that is what consumers are seeking when they travel now – they want to be immersed in the destination. The campaign is based on that insight.” Adnews, 26 Jan 2016.

Have a look at the Australia Day Campaign to take a flight through the various destinations across Australia and see all the incredible footage taken by your drone!

Well done Tourism Australia!



For more information send your questions direct to our live chat! Or, call us direct on 02 9318 0566 at any time during business hours. Our staff will be happy to assist you with your questions and enquiries. 

Get the latest in your inbox

Sign up to the Sphere Drones newsletter to stay up to date on the latest products from the drone, landborne robot, and subsea ROV worlds.

You might like

Skydio releases Skydio 2+ drone: 2x range, longer flight time, Keyframe

Skydio has released an improved and updated version of its Skydio 2 drone, the Skydio 2+ and Skydio 2+ Enterprise with a...

500 drones take to the sky above Syndey in Elevate Sydney Sky Show

In an Australian first, five hundred drones took to the sky to welcome the city of Sydney to the new year...

These DJI drones will stop being supported from March 2022

DJI has announced a list of enterprise drones, flight controllers, gimbals, and other parts that it will stop supporting from...

Drone Tethers for Emergency Services Applications

The use of a drone tether to provide situational awareness was once the sole privilege of leading military forces who...

An overview of BVLOS drone operations

When starting out using drones for your business, it’s important to know their capabilities — and limits. Sometimes, limitations aren't...

Surveillance drones safeguard oil fields against security threats and revenue loss

Some of the biggest conventional onshore reserve discoveries are in remote and hostile areas, creating a need to improve security...

Drone Helps Verify Earthwork at Hospital Construction Site

According to a report from Goldman Sachs from 2016, construction will be the biggest commercial sector for drone use in...

French Grand Prix 2019 Security – 4 days, 2 tethered drones, 84 hours of flight

In 2019, the Formula 1 Grand Prix gathered 135 000 spectators and more than 28 000 vehicles in Le Castellet,...