Welcome to the new era of built imagery
Incorporating technology into the buying and selling of homes and commercial property has become standard operating procedure for savvy real estate agents. Drones are now the flagship of the ‘next generation’ tools that make it easier to sell a home or building by showing off features previously inaccessible.
Agents are increasingly engaging this technology including video, 3D-imagery and photography to provide a better overview of not just the property, but also of the surrounding areas. The increasing interest in this technology and the advantages it offers are helping agents rise above their competition!
Architects are also actively engaging with drone technology. Until recently, satellite imagery for site planning was common. The downside was these visuals were often low resolution and the data less accurate. Drones are now producing much higher resolution images and the data – much more accurate allowing for better architectural outcomes.
How drones are helping design and sell property
Drone videos are affordable
Drones have made aerial footage extremely affordable and accessible. The days of hiring helicopters and using satellite images are over. A drone pilot can capture amazing videos, photos and data in a fraction of the time and cost.
Drones are portable and versatile
Drones can capture detailed images and videos at altitudes and angles unthinkable for other manned aircraft - a major benefit for both real estate agents and architects. As working tools, they are also lightweight and portable.
Drone videos are exceptional selling tools
Drone videos and images have been shown to drive property sales conversion by a remarkable 80% over stock ground imagery and video. They also help architects close design deals by showing clients simply remarkable imagery.
Drones in Architecture & Real Estate
While real estate has actively engaged drone technology to aid their sales efforts, architects are also leveraging drone technology to create designs previously not considered.
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